A French Cognac finished in American Bourbon Barrels? Sacrilege.
We had to bend long-established traditions to create a spirit that defies expectations.
To create a smoother, more versatile spirit ideal for cocktails, Martell dared to challenge centuries of tradition. Instead of following the expected path, we finished Blue Swift in American bourbon barrels—a bold choice that broke the foundations of the industry & became an emblem of Martell’s rebellious legacy.
Martell, the oldest of the great cognac houses, was audacious enough to create a spirit so innovative, it can’t even be called a cognac. This is more than just a spirit; it's a revolution in a glass.
Join us in defying expectations and raising a glass to those who dare to break boundaries.
#DefyExpectations #MartellBlueSwift #martell
Discover Martell Blue Swift : https://www.martell.com/en-ww/collection/blue-swift/
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Please enjoy responsibly. Forward only to people of legal drinking age.